UPS Racing Logo



2007 Centennial Paint Scheme



Centennial Paint Scheme

The #44 UPS Centennial Toyota Camry is a special paint scheme that was designed in conjunction with a program honoring UPS's 100th anniversary.  In 1907, 19-year old James Casey established what would become UPS in Seattle, Washington. In August of 2007, UPS celebrates its 100th birthday.

As part of its Centennial celebration, UPS created a "Design the Centennial Car" contest for employees to create a special paint scheme to be raced by the #44 UPS Team on August 25, 2007, at Bristol Motor Speedway. Joe Hill, a field support technician at the UPS Worldport in Louisville, Kentucky, designed the winning paint scheme that reflects UPS's past and present. Joe's design was chosen over nine other finalists and hundreds of other entries. He won an all-expenses-paid trip to for two to see Dale Jarrett race his winning design in the Sharpie 500 at Bristol and will have the opportunity to meet Dale Jarrett before the race.

The color with which UPS is most associated, brown, envelops the car with splashes of white along the bases of the driver and passenger-side door areas.  The UPS shield and centennial logo parallel each other on the hood of the UPS Centennial Toyota and are aligned behind the rear wheel area on both sides of the car. The #44s appear in UPS Gold on both door areas and the roof of the car. Located on the rear deck lid of the car and placed on a white surface is a display of the UPS shield as it has evolved through the last 100 years.

 View larger image of the car.
See photos from the unveiling ceremony.